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02.5Owned media you actually publish

Podcast & marketing

Owned media you actually publish on schedule, plus the performance work that puts it in front of people.

02.5.1What this division does

Owned media you actually publish

Most company podcasts die at episode four. Not from lack of ideas but from lack of a production line — no booked slots, no editor waiting, no one whose job it is to publish on Tuesday.

We run the production line. Format and guest pipeline agreed up front, recording slots booked in blocks, editing and clips turned around on a fixed schedule, and distribution handled so the episode does not simply sit there after it goes live.

PodcastEnd to end production — format design, guest pipeline, studio recording, editing, show notes, clips, distribution across platforms and performance reporting.
MarketingBrand identity, content and social media, performance campaigns, and influencer and creator partnerships.

02.5.2Capabilities

What we actually do.

Engage the whole division or a single line item. Anything outside this list we will tell you plainly rather than attempt.

Podcast

  • Format and season planning
  • Guest research and booking
  • Studio and remote recording
  • Editing, mixing and mastering
  • Show notes and transcripts
  • Platform distribution and RSS

Content

  • Short-form clips and reels
  • Brand identity and templates
  • Social calendar and scheduling
  • Copywriting and captions
  • Photography and video direction
  • Thumbnail and cover design

Performance

  • Campaign strategy and budgeting
  • Search and social advertising
  • Landing pages and funnels
  • Audience and retargeting setup
  • Creator and influencer partnerships
  • Reporting against agreed metrics

02.5.3Who this is for

Typical clients
of this division.

If you do not see yourself here, send the brief anyway. We will tell you whether this is the right division or another one.

01
Profile

Companies that want a podcast and know they will not sustain one alone

02
Profile

Brands with a social presence that has gone quiet

03
Profile

Organisations spending on ads without a clear read on what returns

04
Profile

Founders building a public profile alongside the business

02.5.4Questions

Asked often.

If the answer you need is not here, ask it in the brief and we will answer it in writing before quoting.

Do we need a studio?

No. We record in a studio, at your office or remotely, depending on the format and the guests. Audio quality is a function of preparation more than location.

How many episodes before this is worth it?

Plan for a season, not an episode. Twelve is a reasonable first commitment — enough to find the format and build an audience habit, short enough to reassess.

Can you run ads without the content work?

Yes, though performance campaigns depend on what they point at. If the landing page or the creative is the weak link we will say so before spending your budget.

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Tell us what needs to happen, and by when.

Send the brief and we will respond within two working days with scope, the divisions involved and an estimate.

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